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PSY/322 Case Study Analysis

June 27, 2015

PSY/322 Week 5 Case Study Analysis is available for $10 only !

 

 

Description:-

Analysis & Presentation - Case Studies - 1,050 to 1,400 words.

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,050- to 1,400-word case study analysis in which you evaluatediscuss, explain and summarize the consumer behavior and purchasing decisions illustrated in both case studies.

 

Case One: Japan to Apple's iPhone: "No Thanks!"

  • Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
  • Explain and discuss the impact of the lessons learned.
  • Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
  • Explain and discuss why the differences are important.

 Case Two: Would Mickey Mouse Eat Shark's Fin Soup?

         Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at                 Hong Kong Disneyland®.

         Explain and discuss the impact of the lessons learned.

         Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.

         Explain and discuss why the differences are important.

 

Explain and discuss why global issues may influence consumer behavior. 

Summarize findings and conclusions 

Utilize APA Format.

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