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PSY/322 Environmental and Consumer Influences Analysis Paper

June 18, 2015

PSY/322 Week 4 Environmental and Consumer Influences Analysis Paper is available for $10 only

 

Description:-

Written Analysis - Environment and Consumer Influences - 1,050 to 1,400 words

 

Select a product or service with which you are familiar.

 

Prepare a 1,050- to 1,400-word paper in which you analyze factors (psychological, social and external environmental influences) that affect consumer purchasing decisions related to your product or service.

 

Identify and discuss the psychological and social factors, that influence consumer behavior toward your product or service.  Explain why these influences impact your product or service.

These include:

  • Motives
  • Perception
  • Attitudes
  • Personality
  • Family
  • Social Class
  • Reference Groups

 

Evaluate the external environmental factors that affect consumer behavior.  Examine and explain how these factors influence the consumer's decision-making process and their behavior toward your product or service.

 

  • Political
  • Legal
  • Social
  • Ecological
  • Cultural
  • Technological
  • Business ethics

 

Summarize your findings and conclusions.

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