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PSY/322 Consumer Psychology and Marketing Communications Article Analysis

May 31, 2015

PSY/322 Week 1 Consumer Psychology and Marketing Communications Article Analysis is available for $10 only !

 

Description:

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

  • Define consumer psychology.
  • Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
  • Utilize your articles to explain the relationship between consumer psychology and marketing communications.
  • Summarize your findings utilizing APA format.

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